Strategic Design

Design is a strategical tool that is key to create impact with future services, products and identify values in organisations. Ralston & Bau design process includes methods like the design thinking developed by the Stanford University and business model generation by Alex Osterwalder. These are inclusive and iterative methods to prototype new ideas and refine them until the perfect match between your value proposition and market is found. We believe that real impact comes from listening to real people, while cultivating a design with original aesthetic language.