Precious food is a fertile title for a Ideal Lab’ program. It hints at the value of a vital ingredient, currently perceived as a commoditised energy intake. It opens the field of innovation and new sources of value creation in relation to the food chain. Over 20 engaged professionals, designers, chefs, students, engineers, artists, farmers, industrials, took a relevant place with their energy, motivation, creativity and empathy towards our food. Food is still precious, and now more people empathize this evidence. Precious Food won the Professional Food Design Notable of the 2012 Core77 Design Awards. You can visualize the Catalogue here.