AccessA

AccessA is Australia’s National Network for infertile patients. They support families which need knowledge and assistance on the path of having a child. Handling this delicate subject, AccessA’s aim is to inform and give a helping hand. AccessA’s strength is their international network which they use to keep artificial procreation matters at the top of the agenda in Australia and in the world. The logo, website and the communication documents have been redesigned and inspired by the icons and colours of the Aborigines. The colours: orange, for the local earth, fresh blue and green are combined throughout the profile. The intention was to make the information flow as easily as possible, resulting in two main sections: everything that describes the journey the member is facing is marked with blue; and the help AccessA provides has a green background.